About Longines

Longines is a long-established store with a particularly long history in Switzerland, the center of watchmaking in the world.
From the latter half of the 19th century to the first half of the 20th century, it reached its heyday, pioneering the American market early among Swiss watch manufacturers and succeeding in mass production with modern manufacturing methods.
Around 1910, it had more than 1,100 employees, and it is a manufacturer that represents Swiss watches, with railroad stations and roads for Longines.

It was one of the manufactures that produced high-quality chronograph calipers in-house.
Having won a total of 10 Grand Prix and 28 gold medals at successive World Expos, it has gained outstanding credibility as the brand with the most awards.


The origins of Longines can be traced back to 1832 when Auguste Agassiz established a watch manufacturing and sales company, Agassiz & Co.
Auguste Agassiz's older brother was the famous American naturalist Louis Agassiz, and it was through these American relatives that he achieved international success early on in the American market.

Ernest Francillon, nephew of Auguste Agassiz, took over the management of Agassiz & Co. and moved to Saint-Imier, Switzerland in 1852.
He was also an economist and expanded his cottage industry business, and in 1867 he established his own factory on land called "Es Longines" in Saint-Imier and named it as a company.
The pocket watch exhibited at the World Exposition held in Paris in the same year won a bronze medal.

Longines watches, from 1867 onwards, have the letters LONGINES on the dial and the winged hourglass logo engraved on the movement to prevent counterfeiters trying to capitalize on their reputation.
The logo, which is still in use today, was registered as a trademark in 1889, making it the oldest logo registered with the World Intellectual Property Organization (WIPO).


In 1876, Jacques David, who was in charge of Longines' technology, was shocked when he visited a mechanized integrated watch factory such as the American watch maker "Waltham".
At that time, Switzerland relied on a manual division of labor called the "Etablissage method," and gradually came to be overtaken by American manufacturers in terms of quality and price.
Longines was one of the first Swiss watchmakers to switch to mechanical production.

Longines has proven its reliability by providing stopwatches for the first modern Olympic Games in Athens in 1896, as well as watches for Arctic adventure trips in 1899.
In addition, we won awards at competitions held by observatories around the world, and won a total of 10 Grand Prix and 28 gold medals at successive World Expositions, making our name as a first-class brand solid.

In the era of wristwatches, the chronograph with flyback mechanism and the pilot's watch "Hour Angle Watch" completed in 1931 at the request of Lindbergh, who made a successful transatlantic flight, gained tremendous support, and Longines brand. became known all over the world.

the current

Longines, which boasted top-class name recognition and popularity even in the era of wristwatches, rapidly deteriorated due to the quartz shock that occurred in the 1980s.
The Swiss watch industry was hit hard and bankruptcies occurred one after another.

Longines developed the world's first quartz watch in 1954, 15 years before Seiko of Japan released a quartz watch, setting a new record at the Neuchâtel Observatory's institutional competition.
It's ironic that the quartz watch put Longines in a bind

Longines is positioned within the Swatch Group as a luxury watch with a relatively reasonable price range, and most of the watches are equipped with ETA movements.
It may have lost its former glory, but its glorious history and brand power have not faded.


From the era of pocket watches to the era of wristwatches, Longines manufactures a wide variety of watches in each era, from low-end watches to luxury watches, practical watches to jewelry watches, and you can enjoy a wide range of collections with Longines alone.

Especially in the era of pocket watches, Longines is well-made and highly reliable, so it is a recommended manufacturer as the first watch in the collection.

Click here for our Longines product list