SILVER-LUG Blog — スイス

When you hear the words "luxury watches," what country comes to mind? Most people would probably answer "Switzerland."
So why has Switzerland remained the only country to survive as the mecca of the watch industry for so long? The answer lies not just in technological superiority, but also in the major trends of world history, such as religion, war, and the Industrial Revolution.
This time, I would like to trace the changes in the watch industry from a global historical perspective.

There are many watch brands in the world, but among them there are brands that are known as the "World's Three Great Luxury Watches."
"Patek Philippe", "Audemars Piguet" and "Vacheron Constantin" are three brands that are the object of admiration for watch enthusiasts.
When you hear "luxury watches," many people may think of Rolex. Although Rolex is world-famous, for some reason it is not included in the world's top three luxury watch brands.

Longines is a long-established store with a particularly long history in Switzerland, the center of watchmaking in the world. Around 1910, it had more than 1,100 employees, and it is a manufacturer that represents Swiss watches, with railroad stations and roads for Longines.